What to wear to a photoshoot: Why your outfit matters more than you think

When you book a photoshoot—whether it’s for your family, a couple’s session, or branding—the question, “What should I wear?” almost always comes up. It’s completely normal! The truth is, clothing makes a huge difference in your final images. Here’s why, plus tips and real examples so you can look and feel your best in front of the camera.

The Power of the Right Outfit: Why It Matters

Your outfit isn’t just about looking “put together”—it tells part of your story. What you wear can:

• Set the overall tone of your photos (casual, elegant, playful, modern, timeless)

• Affect how connected and “in sync” your group looks

• Help you feel more confident (or, if you’re uncomfortable, it can show in the photos)

• Compliment the setting and the style of your photographer

Outfits in Action: How They Can Change the Mood

• Example 1: Family at the Beach All white clothes against soft sand and blue waves creates a light, airy look and a classic feel. Swap to bright, mismatched neon and the energy instantly feels more playful and bold!

• Example 2: Autumn Outdoor Shoot Warm, earthy tones (burnt orange, mustard, olive, creams) blend beautifully with leaves and golden sunlight. The result: images full of seasonal, cozy vibes.

• Example 3: Branding Session A neutral palette with pops of your brand colour feels polished and on-brand, while busy patterns or bold graphics might distract from your face and message.

How to Choose What to Wear: Simple Tips

1. Coordinate—Don’t Match.

   Think colours and tones that work well together but aren’t identical. For group shots, pick a palette (for example, soft blues, browns, greys, and whites) so everyone’s unique, but nothing clashes.

2. Stick to Simple Patterns or Solids.

   Loud stripes, logos, or characters can draw the eye away from faces and emotions. Timeless clothing = timeless photos.

3. Consider the Location and Season.

   Earthy colours look great in nature, while lighter colours work well in bright, airy studios. Dress for the weather—comfort shows as much as style! But wearing greens in nature blends you into the background.

4. Be Yourself—But Tune It Up a Notch.

   Pick outfits you feel good in, but maybe add a little extra detail (a scarf, layers, accessories). If you feel confident, it’ll shine through.

5. Think About Movement.

   Floaty skirts and dresses add dreamy motion; jeans and jumpers make for cosy, cuddly family snuggles. Avoid anything too tight or awkward when sitting, kneeling, or playing with kids.

My Personal All Time Favourite

My go-to colours for photoshoots are neutrals—think white, off-white, ecru, ivory, and beige linens. These tones are incredibly versatile, work beautifully with any style, and pop in every location. Plus, they’re timeless, effortless, and always look elegant. Whether it’s a floaty white dress, a crisp shirt, or coordinated separates or with jeans, you really can’t go wrong with neutrals.

Why It’s Worth Planning Ahead

Taking a little time to plan your outfits means you’ll love your images for years to come. The right clothes pull the shot together, help everyone look their best, and keep the focus on what matters: your connections, smiles, and the story you’re telling.

Still Stuck?

Don’t hesitate to ask your photographer for guidance! We often have colour palettes or inspiration boards and can help match your outfit to the setting and session vibe.

Final Thought:

Your outfit doesn’t have to be fancy or expensive—just thoughtfully chosen. When you look back at your photos, you’ll be glad you put in a little extra effort.

Still feeling unsure? That’s exactly why I have a client wardrobe and also send out a style and outfit guide to everyone who books with me, along with a candid posing guide to help you feel comfortable and natural in front of the camera. My goal is to make sure you feel prepared, at ease, and excited for your session! You’ll get plenty of options of things you can wear that I have available as well as inspiration and practical tips to organise your own outfits, so choosing outfits and getting ready is fun—not stressful.

HASTINGS EAST SUSSEX ST LEONARDS ON SEA BEXHILL EASTBOURNE OLD TOWN ORE VILLAGE RYE CAMBER SANDS BEACH BATTLE CATSFIELD SEDLESCOMBE FAIRIGHT SOUTH EAST FAMILY FAMILIES MUM MUMS MOTHERHOOD FATHER CHILDREN FATHERS