Introducing My Mini & Standard Brand Guides: Personalised Branding for Real Businesses

If you’ve ever felt overwhelmed by the idea of “branding” or unsure where to start with logos, colours, and fonts, you’re not alone. In fact, I’ve had so many requests lately for accessible, friendly brand kits that I’ve decided to bring back my Mini and Standard Brand Guide services, designed especially for small businesses, start-ups, and anyone who wants their brand to feel like them.

Why I Brought These Packages Back

Over the past year, I’ve been asked time and again about branding support, especially from clients, friends or fellow business friends who want to look smart professional and update their branding. As a photographer and small business owner myself, I know how important it is for your brand to feel authentic, approachable, and truly “you.” That’s why I’ve designed these packages to be collaborative, creative, and completely tailored to your business and personality. There are so many resources available now where you can build and create your own logos and brand kits, but the reality is, this is now everyones forte! And nor should it be. The pressure to be able to do 'it all' as a small business owner is so real. But if you are someone who straight up admits, this is not something you 'do' or even, want to do but you want to make sure you have in place, then don't try to drain your creative energies where you do not want to spend them.... Let me help.

DISCLAIMER: If I do not feel like I am the right person for your brief, I will happily point you in the direction of someone who is aligned to your visual goals. This is about getting it right, for you. Not just making a quick buck or two.

How MY Branding Process Works (It’s All About You!)

Whether you choose the Mini, Standard OR a tailored Brand Guide Package, the process always starts with you. Here’s how we’ll work together:

1. Getting to Know Your Style

Before I create any logo concepts, I’ll chat with you about the types of brands you love, aspire to, and connect with. I’ll ask you to do a little research—maybe save a few screenshots of logos, colours, or styles you’ve spotted and liked. or snaps from store fronts, magazines! Everthing is inspiration. This helps me get a feel for your taste and gives us a “design mood board” to kick things off.

2. Logo Variations & Refinement

Once I have your inspiration, I’ll design a handful of logo options for you to review. You’ll be able to tell me what you like (or don’t!), and together we’ll narrow it down. We’ll go through two or three rounds of tweaks and refinements, so by the end you’ll have a logo that feels just right. And a basis for me to then move forward and create your brand fonts from etc.

3. Colour Palette: Your Choice or Colour Analysis

Next up: colour! You can either tell me the colours you’re drawn to, or—if you want to get a bit clever—I can do a colour analysis for you. This means looking at what shades and tones actually complement you (especially handy if you’re a personal brand or the face of your business). Imagine wearing your brand colours for a headshot session, and those colours making you look and feel your best. When your branding palette works with your natural features, everything feels more cohesive and authentic—both online and in real life.

What’s Included in Each Package?

Mini Branding Package

• Virtual consultation

• 1 custom logo (with two rounds of tweaks)

• 4 brand colours (with HEX codes)

• Font choices for headlines and body text

• Your logo in every palette shade, plus white and black versions (all with transparent backgrounds)

• A handy checklist of business basics: how to set up your social handles, what to post, and tips for getting started

Perfect if you want a simple, stylish brand identity without fuss.

Standard Branding Guide

• Everything in the Mini, plus:

• In-depth brand in-person/virtual consultation (with a follow-up meeting)

• Multiple logo variations (2–4) and a three-stage review process

• Colour analysis with full personal and brand colour charts (with HEX codes)

• Mood board visual and brand quote

• Detailed brand guide PDF (explaining your logo, colours, fonts, and brand voice)

• Canva brand kit set-up, social media grid and bio suggestions, merch print examples, and more

• Ready to print designs

• + MORE

Ideal if you want a complete, professional brand kit you can share with your web designer, social media manager, or team. And kick stary your business overall.

Why This Approach Works

Branding isn’t just about looking good, it’s about making good first (and lasting) impressions, feeling confident and connected to your business. By working together, we’ll make sure your brand feels like you, and that you have everything you need to show up consistently online and in person. Plus, you’ll be empowered to use your new assets easily (thanks, Canva!) and keep your branding fresh as your business grows.